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The ROAR Brand 

At Mayfair Hospitality Group, our vision is to create an immersive and unforgettable family entertainment experience that transports visitors back to the roaring 20s while offering modern amenities and fun for everyone.

Our mission at ROAR is to provide an exceptional entertainment experience through casual dining, a food hall, and a wide variety of games and activities spread across multiple floors at each venue. We are committed to delivering high-quality food, immersive games, and unique event spaces to create unforgettable memories for our customers. Our aim is to continuously innovate and improve to ensure that ROAR remains a top destination for family entertainment and events.

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ROAR Winston Salem

A Premier Dining & Entertainment Destination

Roar is a classic reborn. Bringing back the joy of the roaring 20s into the 633 N Liberty building in Winston-Salem with casual dining, a food hall, and an abundance of games and entertainment across 4 floors. There is something for everyone!

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Fords Food Hall features an electric collective of fares such as Joey Correll's American Street Food, Blue Crab Seafood Bar, Dragon Fruit Asian Fare, and Centenario a collection of Mexican Fare. 


Est! Est! Est!

An authentic Italian restaurant and cafe at ROAR.

Only the Best of the Best at Est! Est!! Est!!!


JL Caspers is a trendy restaurant located on the second floor of Roar. JL Caspers features fine cocktails, an array of shareables, and a roaring 20's ambiance. Join us for cocktails, dinner, and a show on the Caspers stage. 

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The Mayfair Club

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Located on the 4th floor of the historic building, it offers a stunning view of downtown Winston-Salem. The bar has an upscale atmosphere with modern decor and comfortable seating. Guests can enjoy a variety of cocktails, wines, and beers, as well as small plates of delicious food. The Mayfair Club Rooftop Bar also hosts events, such as live music performances, making it a great spot for a night out with friends or a date.

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Retail Space 

Current Tenant is Piedmont Federal Savings Bank

This facility offers a unique opportunity to showcase other businesses in a highly-trafficked area that attracts families and groups looking for entertainment and dining options. The retail space for lease can be customized to fit your specific needs, with options ranging from a small kiosk to a larger storefront. With a built-in customer base and a variety of amenities on-site, such as arcade games, bowling lanes, food, and drinks, and banquet facilities, your business will benefit from a steady flow of foot traffic and exposure to potential customers. Whether you're looking to sell merchandise or provide a service, this retail space for lease offers an exciting opportunity to grow your business.


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Twisted Putter is a new-age mini-golf course that offers a unique and exciting experience for players of all ages. The course is designed with a futuristic theme, featuring neon lighting, interactive obstacles, and high-tech elements that add an extra layer of fun to the game. Each hole is equipped with sensors and touchscreens that allow players to track their progress and receive feedback on their shots. The facility is fully indoor and climate-controlled, making it accessible year-round, regardless of weather conditions. With a focus on innovation and entertainment, Twisted Putter offers a mini-golf experience that is unlike anything else.


Esports & Gaming Center

The Bunker will be an esports and gaming center that offers a variety of gaming experiences for players of all skill levels. The facility is designed to provide a comfortable and immersive gaming environment, with high-end gaming equipment, comfortable seating, and a friendly atmosphere. The center will host a variety of gaming events, tournaments, and leagues, featuring popular games such as League of Legends, Fortnite, and Overwatch. The Bunker will also offer a range of services, including gaming coaching and professional equipment rental. The center will be fully equipped with high-speed internet and state-of-the-art gaming equipment, ensuring a smooth and lag-free gaming experience. Whether you're a casual gamer or a professional esports player, The Bunker will offer a welcoming community and a variety of gaming options to suit your needs.



Cevushi is a unique fusion concept that blends the flavors of Japanese sushi and Latin American ceviche. The restaurant will offer a variety of ceviche-sushi hybrids, such as ceviche rolls, sushi rolls with ceviche toppings, and ceviche bowls with sushi rice. The menu will also include traditional sushi and ceviche dishes, as well as fusion cocktails and Latin American beers.


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